Lesson 1 Basics of Marketing.

What is marketing? Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (source: Wikipedia)

A basic understanding of what marketing is, will help you in setup a strategy and making important decisions.

That´s why we suggest you first start with reading this book of Philip Kotler about marketing. Yes I know it’s expensive, but hey! Do you want to learn this or not?

Please come back for lesson 2 when you have read the book.


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