Have you read the book from lesson 1 and do you have an understanding of all relevant marketing essentials?
Let’s hope you like reading, because one more book is required for having sufficient basic knowledge. Robbert Cialdina’s book “influence” gives understanding in how the human brain can work and why certain decisions are made. Why do you purchase something you do not even need, or why do you like that salesman? After reading influence you have knowledge of the basic information required to set up a decent marketing strategy, but probably no clue on how to do it on the internet.
Please come back for lesson 3 after you have read this book. Then we can start with some information on how to use this knowledge online….